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"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."

 Antoine de Saint-Exupery"

At a Glance

  • The first Indonesian to become Google Expert in UX/UI.

  • A Google-Certified Sprint Master. Trained directly by Google Design Team in Mountain View, US.


Design Sprint, Ideation, Prototyping, Simplicity, Emotional Design, User Research, Interaction Design.


Borrys is the first Indonesian to become Google Expert in UX/UI. As a Google Launchpad Global Mentor in UX/UI, he has been mentoring startups from around the world in Silicon Valley, under Google Launchpad Accelerator program.

He’s trained in Design Sprint directly by Google Design Sprint team at The Garage, Google’s collaboration and innovation space, in Mountain View, California.

He is a designer who studied Electrical Telecommunication Engineering and Urban Planning, worked as Lead Software Engineer, Product Development Manager, Head of UX & Design, and UX Design Consultant. He founded Circle UX - a design and innovation company based in Singapore that focuses on design and innovation coaching and mentoring using design sprint.

His goal is to spread the love of design, teaching and helping people build products that people love, improving people's lives one interface at a time. 


More tweet >



Arief Mustain.jpg

"Design Sprint is a real game changer tool for me and It has changed more than 300 of my team members on the way of doing innovation and designing experience, for the existing products and the upcoming ones. Whenever we joined design sprint session coached by Borrys , he gave us straight forward actionable items and got everyone’s involvement. It is a very productive day and exciting session with Borrys."

Arief Mustain, Executive GM, Head of Digital Service Division at Telekomunikasi Indonesia, the largest telecommunications services company in Indonesia. 

Rubby Emir.jpg

"Borrys is one among very rare UX/UI experts in Indonesia that went extra miles to train and mentor our team open-handedly, in our journey to provide functional and effective Kerjabilitas's UX/UI for disabled users. I think we're lucky to have someone with vast experiences like him, as a nation."

Rubby Emir, CEO Kerjabilitas (Alumnus of Google Launchpad Accelerator Program Class 1)


“In the fast changing world, design sprint is a new way on how to design a product faster. Borrys has guided design sprint methodology in a very practical way, easy to follow and implement.”

Komang Budi Aryasa, Deputy Research and Big Data at Telekomunikasi Indonesia, the largest telecommunications services company in Indonesia. 



Circle UX has helped big corporations (e.g Telkom Indonesia, BCA) and top startups to design better products and services faster.